Nike · Lululemon · 60+ Marathons

RUN
WITH
PURPOSE

Elite athlete. Brand executive. Run club architect. Margot Fleming brings world-class expertise in running, brand experience, and community building — for artists, athletes, and anyone ready to go the distance.

60+
Marathons
4
100-Mile Ultras
2
Multi-Day Races
Artist Run Clubs Coaching & Crew
Margot Fleming running
RUN CLUB CREATION ● MARATHON COACHING ● ULTRA CREW ● ARTIST TOURS ● SPONSORSHIPS ● MULTI-CITY EVENTS ● RUN CLUB CREATION ● MARATHON COACHING ● ULTRA CREW ● ARTIST TOURS ● SPONSORSHIPS ● MULTI-CITY EVENTS ●

About Margot

BUILT FOR
THE LONG
GAME

Margot Fleming grew up running in her DNA — daughter of two-time NYC Marathon champion Tom Fleming, she turned a lifetime of sport into a career bridging elite athletics, global brand marketing, and community building.

After years as a Global Brand Manager at Nike and leading the Global Footwear Brand Experience team at Lululemon, Margot now channels that expertise into experiences that move people — literally. With 60+ marathons, four 100-mile ultras, and multi-day stage races including the Marathon des Sables, she brings the credibility and lived experience that no consultant can fake.

Her perspective is radically inclusive. She's run on every continent, across cultures, and alongside every kind of athlete — and she brings that open-arms energy to every event she creates.

NIKE
LULULEMON
NYRR
Margot Fleming desert portrait
302
Miles — 6 Days
Desert Stage Race
As Seen In

"Fleming is as decorated in the boardroom as she is on the trail." — Ultra Running Magazine

Artist & Tour Run Clubs

RUN CLUBS
FOR ARTISTS

From concept to finish line, Margot builds branded run clubs that travel with tours, unite fanbases, and create unforgettable wellness moments in every city. Think Travis Barker's Run Travis Run — built for the next generation of artist-athlete culture.

01
🗺️
Club Creation

Full concept development — naming, branding identity, format design, and community architecture built around the artist's values and fanbase culture.

02
⚙️
Management

Ongoing operations including communications, scheduling, route planning, safety protocols, and community moderation across all tour stops.

03
✅
Attendee Vetting

A careful, inclusive screening process that protects the energy and safety of every run while keeping the experience accessible and fan-first.

04
🤝
Sponsorships

Leveraging deep relationships at Nike, Lululemon, and across the run and wellness space to bring brand partners that authentically elevate the experience.

05
📍
Day-Of Execution

Flawless on-the-ground production across multi-city tours — from pre-dawn warm-ups and route marshaling to post-run activations and merch moments.

06
🌍
Global Reach

International tour experience across North America, Europe, and beyond. Every city gets a locally-informed run that still feels like part of something bigger.

Margot with crew at aid station

The Vision

FAN ENERGY.
ATHLETE
DISCIPLINE.

The world's most passionate fanbases are ready to run together. Margot's model creates a wellness experience that lives on tour — giving fans a way to connect with an artist's story, share something physical, and carry that energy into the show that night.

Let's Build This

Running Coaching & Marathon Services

YOUR RACE,
YOUR GUIDE

Run Coaching
Personal Running Coaching

One-on-one coaching for teens through adults who want to run their first race or break a personal best. Margot builds customized training plans with the perspective of someone who's run every distance there is.

  • Custom training plans (5K through marathon)
  • Form analysis and injury prevention
  • Nutrition and recovery guidance
  • Teen-friendly and adult programs available
  • Virtual and in-person sessions (LA based)
Race Day Sherpa
Marathon Day Guide

Running a marathon is as much mental as it is physical. Margot will be by your side — before, during, and after. From logistics and corral placement to pacing strategy, she'll run the entire race alongside you.

  • Pre-race logistics walkthrough and expo support
  • Pacing strategy and race-day prep call
  • Margot runs the full race with you
  • Fueling and hydration management on course
  • Post-race recovery and debrief

Ultra & Multi-Day Race Crewing

CREW.
PREPARE.
FINISH.

Finishing an ultra or multi-day race is one of the hardest things a human being can do. Margot has done it. She knows the difference between a runner who crosses the finish line and one who doesn't comes down to preparation and crew. She will be yours.

01
Pre-Race Planning

Course research, gear optimization, drop bag strategy, and nutrition planning tailored to your specific race and body.

02
Aid Station Strategy

Comprehensive crew access planning — where to be, what to have ready, and exactly how to support you without adding stress.

03
Live Race Support

Margot will be at crew points throughout — managing your gear, tracking your condition, making real-time decisions to keep you moving.

04
Mental Fortitude Coaching

When things get dark at mile 70, you need someone who's been there. Margot knows how to keep you in the race — not just physically, but mentally.

05
Finish Line & Recovery

Post-race immediate recovery support — nutrition, warmth, logistics, and next-day care planning so your body gets what it needs.

100.81 miles on the Garmin
RACE FORMATS MARGOT CREWS

Whether you're chasing a trail 50K, a road 100-miler, or a multi-day stage race across desert terrain, Margot has been there — and knows how to get you through it.

Inquire About Crewing
Trail through the pines
Trail Running
Alps rest stop
Alps — UTMB Region
Mountain summit race
Mountain Summit Race
MDS Sahara dunes
Sahara — MDS
Ridge trail run
Ridge Trail

Get In Touch

LET'S
BUILD
SOMETHING

Whether you're an artist's team looking to launch a run club, an athlete ready for a coach, or planning to tackle your first ultra — Margot is ready to make it happen.

📸
Instagram
@margot__go
💼
LinkedIn
Margot Fleming